Stop Losing Jobs You Already Won
Every missed call, unanswered DM, and forgotten follow-up is money walking out the door. We fix that - with a CRM system built specifically for contractors.
Every Missed Call...
...Is An Invoice You Never Sent
Five seconds. That's how long it took them to hang up and dial the next contractor. Here's what that looks like every single day:
A lead DMed you on Instagram
You saw it between jobs. Thought "I'll reply later." Three days passed. They hired someone else. That was a $4,000 job.
Your form got filled out on Tuesday
Your CSR saw it Friday. By then they already had three other quotes. Not because you were worse - just because you were slower.
You sent an estimate. Silence.
You mean to follow up. The week gets hectic. That lead never hears from you again. Not because you didn't care - because there was no system.
A customer showed up to an empty driveway
Confirmation was "handled." Except it wasn't. Now they're frustrated, leaving a bad review, and you're apologizing on a Saturday.
End of month - what actually worked?
Google, Facebook, yard signs, word of mouth - all running at once. You keep paying for all of them because you have no idea which one is worth it.
So they spend more on ads. Buy the same leads as four other contractors. Wonder why nothing converts.
You don't have a lead problem. You have a leak problem. And leaks are fixable.
What the Industry Data Shows
These aren't estimates. This is what happens to contractors without a system in place.
Your Business
On Autopilot
Imagine opening your phone Monday morning. Every lead from the weekend is there - tracked, responded to, and ready to book. You didn't have to do a thing.
Missed a call? They get a text in under 60 seconds. You never lose a job to silence again.
Phone calls, texts, emails, Instagram, Facebook - one inbox. No more switching apps or missing messages.
Estimates, leads, and appointments are followed up without your team lifting a finger.
Source tracking shows which marketing brings real jobs, not just clicks. Cut what's wasted, double down on what works.
One Platform.
Everything Connected.
Built on top of the most powerful CRM platform available - configured from day one for how contractors actually work.
Communication Hub
All your channels in one unified inbox. No more switching apps or missing messages.
- Phone calls with recording and transcription
- SMS, email, Instagram DMs, Facebook Messages
- Email tracking - know when they opened your message
- Every conversation saved and searchable by contact
- Message templates for the 10 most common questions
Calendar Management
All calendars in one place with automated reminders and self-booking so customers schedule themselves.
- Self-booking link - customers pick their own slot 24/7
- Automatic confirmation texts and email reminders
- Day-of reminder + arrival notification to customer
- Syncs with Google Calendar and Outlook
- No-shows tracked and automatically followed up
Custom Automations
Build any automation you need - or we build it for you. Fully customizable around your exact workflow.
- Lead nurturing - keep warm leads engaged over time
- Email campaigns - newsletters, promos, seasonal offers
- Text campaigns - broadcast to any segment of your list
- A/B testing - find out which message converts better
- Pipeline automations - move deals and assign tasks automatically
Ready-Made Workflows
Built and tested specifically for home service contractors. They turn on from day one.
- Speed to Lead - instant text when a lead comes in, any time of day
- 14-Day Follow-Up - automated sequence for leads who go quiet
- Post-Estimate Recovery - automatic nudges until the estimate is closed
- Review Requests - automatically sent when a job is marked complete
- Missed Call Text-Back - they get a text within 60 seconds of calling
Source Tracking
Every lead tagged to the exact source it came from. Know which marketing is worth paying for.
- One local number per source - Google, Facebook, yard sign, referral
- Revenue and close rate broken down by channel
- Facebook Lead Ads connected - leads land in CRM instantly
- Custom reporting dashboard built around your metrics
- Meta retargeting data returned - your ads get smarter over time
Local Phone Numbers
Local area code numbers inside the CRM - replacing your existing phone software and saving $200-400/month.
- Local numbers for Seattle area (206, 425, 253)
- Every call recorded and saved to the contact record
- One number per marketing channel for full source tracking
- Call routing and IVR setup included in Fortress tier
- Replaces RingCentral, Grasshopper, or any separate phone system
Integrations
Connect the tools you already use. The CRM talks to all of them - no manual data entry.
Up and Running
in 7 Days
We do the work. You focus on running jobs. Here's exactly what happens after you say yes.
One discovery call. We learn how your leads come in, how your team communicates, and what a booked job looks like for you. We build around your workflow - not a template.
Contacts, inbox, automations, local numbers, pipelines, calendars - all set up and connected. You don't need to figure any of it out. We handle it.
One onboarding call with your full team. Everybody learns the system. New hires can get up to speed in a day. Nobody's guessing what to do next.
30 to 60 days of hands-on support after launch. Workflows need adjusting, something needs changing - we handle it. You're not on your own after day one.
Three Tiers.
One Direction.
Start where it makes sense. Each tier builds on the last. No contracts. Cancel anytime.
- +All contacts and communication in one place
- +Unified inbox: calls, SMS, email, Instagram, Facebook
- +Calendar with automations and self-booking
- +Missed call text-back automation
- +Local phone numbers + call tracking
- +Unlimited users - no per-seat fees
- +Onboarding + 30 days support
- 🎁Bonus: CSR phone script
- +Everything in The Foundation
- +Speed-to-lead instant response
- +14-day automated follow-up sequence
- +Post-estimate follow-up automation
- +Facebook Lead Ads integration
- +Reputation management + auto-review requests
- +Source tracking across all channels
- +3 training sessions + 60 days support
- 🎁Bonus: Landing page + Web Chat widget + CSR script
- +Everything in Foundation + Structure
- +Payments, invoicing + Pay by Text
- +Quickbooks integration
- +AI voice scheduler (after-hours booking)
- +Yelp automation (+$199/location)
- +Blue Number (+$199/number)
- +Google Business Profile integration
- +Year-long nurture sequences
- +Rehash + win-back workflows
- +Custom reporting + API access
- +4 sessions + 60 days support
- 🎁Bonus: Landing page + AI chatbot for website + Web Chat
All plans include a fixed monthly retainer. Communication usage costs (calls, texts, AI tokens) are billed at platform rates - typically $40-$160/month depending on volume. This is a fraction of what you'd pay running these through any other platform.
I Ran a
Construction Company.
I Know the Pain.
I spent years running a construction company in Seattle. Good crews, good work, growing reputation. But we were constantly losing jobs we should have won - because the follow-up was a mess, the leads were scattered across three apps, and half the time nobody even knew what the next step was.
I tried every tool out there. Most were built for SaaS companies or real estate agents - not for someone managing five crews and trying to close a $15,000 roofing job before the competitor calls back first.
So I built the system I always needed. Configured it specifically for home service contractors. Tested it on real businesses. And now I set it up for contractors across the Seattle area who are tired of losing jobs to chaos.
This isn't a software subscription. It's a working system built for your business, implemented by someone who's been on the other side of it.
construction company
built and deployed
across clients
Straight Answers
No fluff. If you have a question that's not here, ask it on the call.
No. We build it, configure it, and train your team on it. If your crew can use a smartphone, they can use this system. Most people are fully comfortable within 2-3 days.
Foundation and Structure are live in 7 days. The Fortress takes up to 14 days. You'll be answering leads with the new system before the end of your first week.
We handle the migration. If you have existing contacts and conversations, we move them over. If you have a phone system you're paying for separately, this replaces it - usually saving you $200-400/month right away.
Voice, text, and email usage is billed at platform rates - not marked up by us. A typical small business runs about $40/month in usage. A busier operation with 200 AI calls and 800 texts is around $160/month. These are platform-level rates, far cheaper than running these tools separately.
No contracts. Cancel anytime. We've made the system good enough that nobody actually wants to leave - but the option is always there, no strings attached.
Yes. Most clients start with Foundation, see the results in 30 days, and upgrade to Structure. Each tier builds directly on the one before it - there's no duplicate setup fee when you move up.
See It Live.
In 20 Minutes.
We'll look at how your leads currently come in, show you the system live, and tell you honestly what makes sense for your business. No cost. No commitment.
No pitch. No pressure. Just a real look at what's possible for your business.